Branding project for Muzza
The Low Glycemic Index (LowGI) brown sugar cane. Its high antioxidant concentration allows you to enjoy sweetness without glucose spikes.
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Crafting the branding of a promising new product, seeking to resonate and stand out in the Salvadoran market through a well-delivered visual identity.
Currently, the market offers artificial sweeteners for the people who is avoiding natural sweeteners and the glucose spike. Unfortunately there is no in between.
Isn't hard, for people concerned about health, to navigate these options and choose wisely?
Objectives:
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Introduce and position in the Salvadoran market a brown sugar alternative with more benefits than common sweeteners.
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Raise awareness of the benefits of MUZZA LowGI
Sensorial Marketing
Engage the consumer in a positive approach and establish a connection with the brand through a unique sensory experience.
For the person who enjoys a healthy lifestyle and tasteful experiences but lately feels overwhelmed by multiple choices, any of them have all bad consequences and all good benefits simultaneously.
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This one is for you.
Turn your all time question...
... into a flavor expression
Muzza can help you maintain more balance in your sweet moments.
Moodboard
Without an auditory resource, the "MMM" expression is reinforced by a visual simulation of a sound wave.
'MMM''s onomatopoeia can be used to express both doubt and taste, depending on its pronunciation.
It has a characteristic caramelized flavor and color.
C: 0% M: 47% Y: 96% K: 0%
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C: 7% M: 7% Y: 6% K: 0%
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C: 94% M: 90% Y: 14% K: 0%
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C: 11% M: 73% Y: 0% K: 0%
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C: 0% M: 80% Y: 93% K: 0%
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